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For someone who claims she doesn't want to look sexy, Peaches Geldof certainly knows how to strike a sultry pose.

She has once again stripped down to promote the underwear range Miss Ultimo, marketed to appeal to younger women.

And with her teasing pose, coy glances, high heels and stockings, Peaches' new shoot has all the makings of a 1950s pin-up - except for the tattoos.

More than 20 litter her body, including a large daisy chain snaking up her left leg, torso and chest, and various cartoon motifs.

"It's obvious I'm not dressing for men," she recently revealed. "I don't want to be sexy. I'm like covered in tattoos. I have piercings.

"I'm just grungy and weird and not what is socially accepted as beautiful, and I think that's cool.'"

But, with Miss Ultimo paying her thousands to pose, she managed to put aside her "grungy" inclinations.

Source: news.com.au